Stop. Think. Succeed.

This thought provoking conceptual piece was created for the Wealth Management business of Barclays. They wanted to see ideas around how to engage with their clients on a personal and intellectual level.

The rational behind the design and content structure was to challenge the perception of wealth. This concept puts the clients at the centre of everything. The art direction brings the concept to life by showing people paused in a moment in time, engaged in meaningful thought about the idea of wealth means to them and those that matter the most to them.

ClientBarclays Wealth and Investment Management, Digital LBiServicesArt Direction, Brand, UI/UXYear2014