Proving anything is possible

The brief was to design a print campaign for the Barclays Wealth, Intermediaries & Corporates business. The Intermediaries & Corporates service industry works to provide businesses with efficient professional management solutions tailored to their individual needs. Ranging from cash management, banking, loans, insurance, brokerage, to name but a few. These are all highly regulated and can present a number of challenges and the complexities involved require a specific subject matter expertise.

They view the scale and complexity of the challenge as an opportunity for their clients to take advantage of and an experience to enjoy. The campaign’s direction was to capture this spirit, and convey that despite the magnitude of the task, it is an opportunity to embrace and to be inspired by, and show that with the right approach anything is possible.

ClientBarclays Wealth and Investment ManagementServicesAdvertising, Campaign, Creative DirectionYear2012

Print + Publication

The print campaign was published across the usual financial trade and specialist press, The Economist, The Financial Times, and Bloomberg. In addition to these media outlets, it was also featured across various lifestyle magazines, including Intelligent Life, The Spectator and Monocle.

Outdoor + Campaign

To complement the campaign, a series of international transport hubs showcased the material. The size and scale of the applications complemented the philosophy behind the orignal theme.