Loanific

In 2016, one of the UK’s foremost FinTech providers behind the retail finance platforms of some the largest household names, will be launching it’s own personal loans product onto the market.

Bringing together its expertise in technology and exceptional customer experience to a mass audience is not a venture to be untaken lightly. Besides, isn’t there enough, well established, personal loans providers already on the market? (I should know, I’ve worked for many of them!) How can this brand provided anything unique to an already saturated market? It was a challenge that was posed and accepted.

The financial sector is experiencing competition of the like they have never had to face before. Financial products are no longer confined to the arena of the corporate giants. The UK’s FinTech community is leading the revolution to deliver smarter, relevant, and an all round better experiences for todays consumer. Trust, functionality and genuine personalisation are but a few of the key facets that are expected by the tech savvy and time poor consumer.

With any such undertaking, the work has a weight of expectation to deliver an experience that was fit for 2016 (and beyond). A product that will reflect the values and ethics of its audience, and that would sit alongside its peers within the FinTech space as an equal. The platform is of course mobile first and serves the user with an unsurpassed end-to-end journey. It deliberately set out to be different from the establishment. To bring a fresh perspective and play its part to raise the standards. If nothing else, it set out to be usable, useful and enjoyable.

ClientPay4LaterServicesDirection, UI/UXYear2016

Field Study + Research


Defining the project plan, developing the user goals and objectives, competitive landscape and products, user profiles and performance requirements. This was undertaken by interviewing key stakeholders, commissioning user research, and internal workshops across multi disciplines across the business.

Design + Ideation


Collate all data and research, brainstorm ideas, develop concepts and metaphors. Create a series of low-fidelity prototypes and conduct usability testing.

Design + Prototype


Create high-fidelity detailed designs, further testing on usability, begin standards and guidelines, create planning document for implementation.

Final + Implementation


All files have been authorised for development. The site is scheduled to be launched at the end of Q2 2016.