Investment Portal

Barclays is planning to target the direct-to-consumer market with the launch of its Wealth Direct proposition. It is a unique portal that brings together services across its business, ranging from investment, trading and banking. It also incorporate the Barclays Stockbrokers platform, aspects of the bank’s premier and retail services, and its financial personality assessment.

The responsive portal and design is the first of its kind in the financial sector. Every aspect of it has built in behavioural intelligence to provide smarter and more refined financial insight. The format, use of visual data and responsive layout presents tailored information that is concise and relevant.

ClientBarclays PLCServicesArt Direction, Brand, UI/UXYear2015